Tuesday, June 1, 2010


Here's a sneak peek at some of the new logo for the Golden State Warriors. It pays tribute the classic and much loved 'the City' logo by replacing the Golden Gate Bridge silhouette with the newly designed Bay Bridge span. The inherent dynamic nature of the new bridge is enhanced by the off-centered, slightly angled silhouette framed within the circles. The subtle variations in line width add further interest and evoke a sense of movement and speed. Along with 'the City' design inspiration, the colors were carried over from the update retro uniforms - golden yellow and royal blue.

The font is simple, strong, and classic. It's a welcomed departure from the over-designed, sophomoric logo featuring the mascot, Thunder, and his lightning bolt. Overall, I think the Warriors did an excellent job with this new branding; just in time for a new era in ownership. I consider it one of the best in the NBA. Well done, Golden State Warriors!

I can't wait to see the new uniforms, which will be officially unveiled at the Draft Party on June 24.

Related Links

Going Retro: Golden State Warriors
Golden State Warriors - From Wikipedia, the free encyclopedia
Golden State Warriors Logos - Sportslogos.net


  1. They should have kept the current colors and added the new logo to that.

    The new old colors of just plain royal blue and yellow is terrible!

    Another lame ass move by a lame duck franchise! Ugh!

  2. Blue and Yellow horrible? You probably also own a Piston's Teal Horse Jersey, a Wizards Gold Alternate Jersey and a Nuggets Rainbow Jersey. Bad Form my friend....bad form...